Digital marketing is an activity to promote using digital/online media. Marketing done on the internet uses digital media, to get more customers than using conventional marketing.

There are 6 types of digital marketing, websites, online advertising (online ads), email, social media (Facebook, Instagram, Twitter), marketplace (shoppe, Tokopedia, Lazada, etc.), video, and search engine marketing.

Here are important reasons why a company must understand digital marketing.

Easier Marketing

With digital marketing within the company, the products and services offered by the company will have the convenience of reaching a wider range of potential consumers. A greater reach of potential consumers will create opportunities for increased sales volume of products and services offered to increase.

More Effective Marketing

Digital marketing is arguably more effective for companies for a product and service. Because, in digital marketing, business people focus more on advertising to potential consumers so that advertisements are more targeted to their marketing targets.

Affordable Marketing Cost

With the concept of digital marketing, costs are lower than conventional marketing (requires large financing and less specific potential customers) = television and radio. Meanwhile, digital marketing has lower costs and can better adjust the target of the desired advertisement.

Ease of Collecting Data (data collection)

The application of digital marketing has its own advantages, it is easy to gather consumers. This data is collected intends to develop the next marketing strategy. Example = gender, age, interests, location of consumers, and buying preferences.

Increase Sales Revenue

Digital marketing can also increase sales revenue, by being able to cover the wider community, design an attractive marketing display, and the right target audience. The company's income will increase automatically.

Achieve Brand Goals

With the application of digital marketing, a brand that is promoted by the public will be better known in the community.

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