There are various applications and examples of off-page SEO that need to be understood for SEO beginners or business owners. But before we discuss further about examples of off-page SEO, do you know what SEO is? If you've only heard of or often heard about SEO but don't understand what SEO is and its functions, let's go back for a moment about the basic understanding of SEO.
SEO or Search Engine Optimization is one of the methods used to optimize a website. Why do websites need to be optimized? For website owners, especially for those of you who are entrepreneurs and have a business website, the purpose of creating a website is of course to make a profit, right? In the process to make a profit, your website must have a lot of visitors or this method is commonly known as increasing website traffic.
When website traffic increases, the chances for your website to appear on the first page of search engines will be higher and this is where profits can be obtained because more internet users visit your website. However, to increase website traffic is not easy. There are many things that need to be done and one of them is by doing SEO. So, now you understand what SEO is, right?
SEO is very important for every website owner, especially if the website is made for business purposes. This is due to the intense competition for websites to appear on the first page of search engines, especially Google. In carrying out SEO, Google becomes a search engine that is used as a benchmark in evaluating websites and algorithms.
There are two ways to do SEO, namely by optimizing from within the website which is called on-page SEO and the other way is by doing optimization from outside the website which is called off-page SEO. Especially for this article, ToffeeDev will thoroughly explore off-page SEO, starting from understanding, examples of its application, benefits, and recommendations for tools to do off-page SEO that you need to know as a business website owner. Check out the discussion below.
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Understanding Off-Page SEO
Off-page SEO is optimization that is focused externally or from outside the website. In doing SEO optimization, improving the website internally is not enough. You need to do off-page SEO to get maximum results in increasing the website's score on Google.
Examples of Off-Page SEO In the following, there are 5 examples of the implementation of off-page SEO that is usually done by SEO practitioners, namely:
Link Building
Link building is an off-page SEO method that is done by planting links on other websites. This planted link will be directed to your own website. For example, your business website sells cooking utensils. So, you can use link building by planting links on websites related to cooking utensils such as blogs containing food recipes and so on.
Therefore, in building backlinks there are at least five factors that need to be considered so that Google can provide good value for your business website, namely:
Page and Domain Authority: Assessment of link quality is measured by assessing the quality of the overall backlink profile within a domain as well as within a particular page. This backlink quality value calculation scale is measured on a scale of 1 to 100. The higher the value you get, the higher the quality of the backlinks planted on the website.
Anchor Text: In planting a link on a website, you immediately put the URL link just like that there. Embedded links need to be embedded in anchor text or text that matches the targeted keywords. Dofollow and Nofollow: Google has bots that can detect the authority quality of a website. If the bot can detect a backlink, then the link goes into dofollow and vice versa if a link has a nofollow tag, the bot cannot detect the backlink.
Relevance: In building backlinks, make sure the links that are planted are still appropriate and relevant to the business you are running. If you run a business website that is engaged in digital marketing, then look for another website that has the same niche, namely digital marketing as well or with a similar theme.
Website Traffic: When you are going to build backlinks, pay attention to the website that will be used to plant the link. If the website has high website traffic, then your website traffic generated from these backlinks will be even higher.
Google My Business
Google has various features that every internet user can use for free. One feature that really helps business owners is Google My Business. Have you heard of this Google My Business? Google My Business is a business listing feature from Google. So, all business owners including you can register their business on Google My Business.
Listing Business
In addition to Google My Business, you can list your company on a number of other business listings. For example, if you have a business in the culinary field, the business listings that can be used are GrabFood, Go-Food, Shopee Food, and Zomato. You can search for business listings that match your current business.
Brand Mention
Brand mention is an example of indirect off-page SEO that can have a pretty good effect on your business website. Indirectly, these brand mentions can increase brand awareness of your business. This can happen when you do a certain activity such as a campaign or even receive an award. Then, online media will highlight your company name and this is what is called a brand mention.
Customer Reviews
Customers will be easier to trust and interested in buying a product or service when there are reviews from customers who have bought before. You can take advantage of the review column from Google My Business or other business listings that have a review feature. Thus, when customers see good reviews, they are more likely to visit your website and this is an example of off-page SEO that you can do.